Social media has reshaped the way organisations engage with their customers.
This has brought about an opportunity for Software-as-a-Service companies to use social media as a catalyst to help achieve the following:
To get a closer understanding of how you can capitalise on the insights available in social media, download the ‘Making customer insights actionable’ whitepaper.
This video will introduce you to IBM Social Media Analytics, giving you a hands-on tour of its capabilities.
Predictive analytics have performed wonders for cloud-based IT services company Carbonite, helping boost customer retention and generate new opportunities.
Read Carbonite’s story and discover how they attained an ‘in-flight’ view of their performance and made back their investment many times over.
Knowing how your customers are likely to act is a key advantage in the marketplace. Predictive analytics are designed to reveal just that. In this video, you can see how IBM SPSS Modeler can show you insights, mined from the data you are already collecting.